I'm Massimo — a software developer and entrepreneur building AI tools for personal growth at Fieri Labs. Canadian living in Italy, writing code and asking big questions.
About
I've spent years building software for others — backend systems, mobile apps, infrastructure. Along the way, I became fascinated by a question: what if AI could help us understand ourselves better?
That question led me to start Fieri Labs, an AI studio focused on personal growth. Our flagship app, Fieri, lets you have voice conversations with your future self — powered by voice cloning and conversational AI.
The name "fieri" is Latin for "to become." That idea drives everything I build: tools that help people in their process of becoming who they're meant to be.
When I'm not coding, I'm pulling espresso, reading classical philosophy, hiking somewhere in the Italian hills, or tinkering with my home server setup.
What I'm Building
Studio
An AI studio building experiences for personal growth. The parent brand for all my products — where ideas become.
fierilabs.com →Flagship App
An AI personal growth companion that lets you talk to your future self using voice cloning technology. Currently in development.
thefieriapp.com →What Drives Me
Sharing the process, not just the polish. The messy, real journey of creating something from nothing.
Own your data, your tools, your infrastructure. Independence through technical literacy.
The most important technology is the one that helps you understand yourself. AI as a mirror, not a crutch.
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